Probably the most important thing to consider when creating a media product would be to decide who your target audience is. There are a few techniques and systems people use when categorising the main audience for there specific product.
The first thing I looked at in my audience research was the effects model. This shows the different ways in which people consume the media :
- The hypodermic needle model
The intended message is directly received and wholly accepted by the receiver.
http://en.wikipedia.org/wiki/Hypodermic_needle_model
- Two-step flow
The people with most access to media, and highest media literacy explain and diffuse the content to others. This is a modern version of the hypodermic needle model.
http://en.wikipedia.org/wiki/Two-step_flow
- Uses and gratifications
People are not helpless victims of mass media, but use the media to get specific gratifications.
http://en.wikipedia.org/wiki/Uses_and_gratifications
- Reception theory
The meaning of a "text" is not inherent within the text itself, but the audience must elicit meaning based on their individual cultural background and life experiences
http://en.wikipedia.org/wiki/Reception_theory
- Obstinate audience theory
This theory assumes that there is a transactional communication between the audience and the media. The audience actively selects what messages to pay attention to. Studys found that the audience also participates in the communication by influencing the message.
There is more information on audience theory and the effects model:
http://en.wikipedia.org/wiki/Audience_theory
I think my film would probably be aimed mainly towards the hypodermic needle viewers as this is generally the largest audience. I think this also fits well with the short film category due to the time constraints in a five minute long piece preventing me from creating a complex plot to attract the viewers from the other effects models.
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